Most of us want to look as good as possible, with minimal effort and at the lowest possible cost. This is a very human, very understandable desire. As such, aesthetic procedures that are advertised as “non-surgical,” “painless,” and “easy” attract attention, offer hope, and draw us in.

Furthermore, in this age where we live in close contact with technology, we see rapid developments in everything from phones to cars, and we expect similar progress in all areas of medicine. Unfortunately, this expectation does not fully reflect reality, especially when it comes to plastic surgery.

I can say this with complete honesty: if we could go back 20 years, we would see that there is not much difference, technically speaking, between plastic surgery performed with the medical devices of that era and the same procedures performed today. Advances in plastic surgery are driven more by experience, a better understanding of patients' expectations, and a more aesthetic perspective. Technology, of course, is helpful, but it is not the decisive factor.

This is particularly important when considering non-surgical facelifts. This term, which we hear frequently today, is actually a rather bold claim. A true facelift involves the surgical removal of facial tissue and the repositioning of sagging structures. In other words, it is a surgical procedure.